Today we talk ,Water purifierAnother major sales channels before : The equipment for water purification sold stores.
1 selling water purifier home appliance store brand choice , the choice of number, address selection
In the store the device in the why, will not be described , the author and friends lead today to discuss how to improve the use of home sales store the device in the current climate became terminal , plus greater sales of our water purifiers.
To my knowledge, nationally ,Suning,
Gome is a two giants, but in some places , there are many stores
regional heavy equipment , high pressure , but sometimes multinational
long ah, suggesting that the choice of appliance stores , do some market
research, the easiest way is to look purification products water ( over
competitors is the most effective most direct method ) in which more
will appliance stores , the acquisition of survey data , thinking of ways to please your friends.Well, after the first stage , it is likely that the points in mind, and terminals co - large , and again, dear friends, all went into it, or part ?
This problem, nor have you the last word, not my last word , consumers have the last word. Measured by a number of forms that we see that we live in cities , water purifier , the number of market capacity , and then look at the current situation as we how many sales ? ( Depending on your brand of water purifier, product benefits , the program works , etc. ), and finally , think about what our goal ? ourserviceAs a kind of skill? ( To make money in the first place , or that the first notice , or other) , so basically , we can determine our water purifiers must enter the number of appliance stores .
Step, store location around the device, I recommend it to my friends the best aspects of two considerations :
1 device stores its own advantages.
Case of Nanjing , Nanjing Xinjiekou Suning, Gome, Five Star stores and other devices, not just services in Nanjing
City consumer bases are covered for an hour around the metropolitan area of Nanjing and Nanjing Hexi consumers Suning, Gome stores , the main objective , Hexi Region Olympic Sports Center and near the upper end of the property, this as a warning , we can calculate what your own choice of appliance stores , which is close to writing ? this is the type of radiation ? so fundamental , basically you can determine appliance stores should aim at the end of the promotion.
Culture and habits 2 target.
Or in the case of Nanjing, as the nearby towns of consumers generally like to browse around the terminals Xinjiekou - Information and Suning, Gome, five stars and it is not Xinjiekou 2-3 stores in town shops elsewhere, this times , it can also be an option , and is compatible with consumer culture , consumption, where consumers , which is not in us.
II negotiations appliance stores
Regarding mountains, what songs we have to follow the rules of appliance stores .
In the deduction of points, which is recommended for water purifierdrinkSystem as much as possible in a deduction of low points on separate provincial to offer incense God for a work environment of superior quality, more than any roads, is the support of so many questions store.
Whereas , nothing to say , and act according to the rules as much as possible because the money is also the negotiation process must lay the foundation.
Regarding the loadsmall appliancesElectric wrench or life, we know very well how to do it , and they called the rules or say to stop.
Third image of the cabin , the choice of the location of the store , the planning
Such as real estate , first, second , location and location, as sales of water purifier booth at the store location of the device is also crucial.
Give a small example , do not have the time and friends went to the Confucius Temple in Nanjing we play, just a little hungry belly , the second door sells snacks , ask circumstances and staff food living in vain for consumers to the conclusion that it is bad taste, high price. In fact, Confucius Temple there are many snacks business, I knew that, but still have to pay and also, consumer inertia Shiran !
Store location , all (especially important in the negotiation process ), but sometimes the prices can fundamentally marked Amoy treasure while a week to spend time monitoring consumer footprint on it.
I noticed a certain brand of stand water purifier in fact divided into two, one in the corner behind a pillar, private reflection, you could get it too.
Well, whether or not to secure a good position , we must be as important as the work of others, Booth Images.
Seen a lot of water purifier brand planning , also participated in many shops in the image of planning the cabin , I think we should focus on the following four principles.
1 sample. In line with the position of the mark
2 comfort. Meet the eyes of consumers rule ( far to near , or from top to bottom , or from inside to outside, or from one person to the object? , Color , lighting, sound, design ...)
3 Live .2:00mere mention above, because the aesthetics of the author is rather poor, often friends attacked, can maintain their position , but in fact lives is remarkable. The author of a series of dealer friends to do very well at that time , also received a lot of money in return. How, then , sales of water purifier for an animated series in place ?
A) the image. Atmosphere representation of the image of life ( water purifier is the essence of that: I personally think it is a fashionable way of life) , images, technical texts , some some, but as much as possible.
B) animation. In fact, we have a lot of video information on the market for water purifier, why does not the media show ? computermobile, TV, etc. online.
C) stage. Simulated life, so that consumers drink water directly Scenes imagine a new life, not based on a mouth, several pages just to solve the problem.
4 reasonable. The spatial distribution , to meet observation consumption, consultation, negotiation and signature, and respond to a number of consumers , many consumers were evacuated to focus more .
4 devices in-store promotions
1 import, fund two captured , stand, promoting showroom , recruitment cell three points.
Author's dealer friends, usually in the store's http://www.hc360.com/cpcs/diaoyong/right/ico01.jpg
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More Results for sales of water purifiers water purifiers on the home appliances store sales approach:
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